Why Use A WordPress Blog

Blogs have evolved significantly since they were first introduced as tools designed to give individuals a way to publish their personal thoughts and opinions online (the word blog comes from “web log” – i.e. an online diary).

Today’s blogging platforms are a true business revolution, combining the power, flexibility and sophistication of a full content management system (CMS) with ease of use, giving business owners complete control over their online presence.

There are a number of different blogging platforms available, and many of them offer great features for business owners / business bloggers.

Here at BlogManagementServices.com we use and recommend the WordPress content publishing platform. Below are some of the reasons why you should consider using a WordPress blog to grow your business online, and as the platform of choice for your business blog, company blog, or corporate blog.

WORDPRESS IS FREE

WordPress is a free blogging and web publishing platform that is available to everyone. WordPress currently powers tens of millions of blogs and sites worldwide. Thousands of web designers and program developers have created themes and plugins for WordPress sites and most of these are free to download and extremely easy to use.

WORDPRESS IS POWERFUL

WordPress is one of the most popular blogging tools available. What many people don’t know is that WordPress is also an extremely powerful Content Management System (CMS) that can be used for more than just blogging. With WordPress you can build a blog, a website, or both. With WordPress, you don’t need to know web coding languages like HTML to create and modify content on your blog.

WordPress was originally created as a weblog or blog platform. But now WordPress has grown into such a powerful tool that you can use it to create just about any type of website you can imagine … from a Content Management System (CMS) site, to an e-Commerce site, Auction site, Product Review site, Membership site with private members-only access, Lead Generation site, etc …

WORDPRESS IS EXTREMELY EASY TO USE

One of the reasons why WordPress has become so popular is that it really makes publishing content to the world wide web a total breeze. You simply insert your article title, article body text and images or media into the WordPress text editor and click a button to publish. Your new content is then automatically available for all visitors to your site (unless you want to keep some of it private – with WordPress, you can set up pages so that content only displays to certain people – e.g. paid members!)

SEARCH ENGINES LIKE GOOGLE, YAHOO AND BING LOVE WORDPRESS

To get good search engine rankings, you need fresh, unique content. WordPress is a system that lets you publish and change content easily, and doesn’t get in your way when you want to update your website with a new article, post, newsflash or newsletter.

WORDPRESS IS A GREAT CHOICE FOR A BLOG

Here are some great reasons to use WordPress for your small business website, or as a business, company or corporate blog:

1. SEO – WordPress provides good search engine optimization (SEO) right out of the box.

There are certain tweaks you need to make to automate a number of important SEO processes (we’ll cover these in a different post), but there are many SEO benefits that WordPress provides for free. In fact Google’s own Matt Cutts says WordPress is “made to do SEO well”. If you have a few minutes, why not check out this video where Matt Cutts gives some great tips to small business owners:

2. Content – WordPress makes it so easy to update content on your website without knowing HTML.

Does the idea of having to learn to use a complex HTML editor tool like Dreamweaver make you want to avoid getting new content posted to your website? Do you have to “ask” your webmaster every time you want to make a small change to your website content? Well no longer – once WordPress is set up for you, you can easily create new pages or edit existing pages using a simple rich text editor.

If you have ever used Microsoft Word to write text, then you can publish content online using WordPress, no problems.

3. Extensions – There is a thriving community of professional developers creating themes and plug-ins for WordPress.

Imagine being able to choose from thousands of free professionally designed WordPress themes, or the ability to extend your website with polls, contact forms, ratings or hundreds of other cool features without having to hire a web developer. WordPress gives you all that.

Check out a ton of FREE WordPress themes and plugins here

4. Support – If you do have problems, or want to add very custom features, it is easy to find support and developers who can help you.

There are literally thousands of WordPress developers out there. And there are so many people writing about WordPress that help is only a Google search away!

5. Quick To Set Up – Instead of waiting weeks or months for a web developer to build your business a website, you can be up and running with a blog very quickly.

Want a blog  professionally installed in as little as 7-10 days?

We can help! We offer fast, professional blog installation services and professional blog management services.

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