Let’s talk about the kind of content you can add to your business blog to help you grow your business online faster …
What To Blog About?
One of the most powerful ways to increase the number of visitors to your site is to increase your search engine rankings. One of the best ways to increase your search engine rankings is to add fresh, unique content to your business blog on a regular basis.
So … what fresh, unique content can you add to your blog on a regular basis?
Well, here are some ideas great for articles you can create and post to your blog (the list below should keep you going for a while):
- News about your business
- News about your industry
- News about your suppliers
- Product / Service tips (how to spot quality, how to avoid paying too much or being ripped off, etc ..)
- Product / Service benefits
- Product / Service features
- Product service reviews and comparisons
- Information your customers would find useful, educational, informative, entertaining, etc.
- Product training information
- FAQs
- “How-To” tutorials (in written form, audio recordings, podcasts, videos, or a combination of all of these).
- How your products, services or solutions helped others to solve problems, save money, save time, etc …
- Customer stories and testimonials
- Profiling customers
- Profiling members of your team
- Profiling your suppliers
- Special offers, competitions, prizes and giveaways
- New product releases, new range of products, etc …
- New things coming soon to your business
- Product recalls
- Customer service information (e.g. how to ship product back, refund policies, etc.)
- Links to useful resources and information
- Top 10 lists
- 7 Things You Should Know About [insert your solution here]
- 3 Things To Beware Of When Buying [insert your product here]
- etc …
42 Great Business Blog Post Ideas
The authors of “The Step-by-Step Guide to Selling Online” recently emailed me this great list of 42 blog post ideas that you can use to help spread your business message (reprinted with permission):
- Helpful how-to tips related to your product
- Reviews for products you don’t sell but you know would appeal to your audience
- Explain why you are so passionate about your business
- Explain how you got into the business in the first place
- What inspired you to take the jump into small business?
- Describe a day in the life of your business
- Share a photo or video “walking tour” of your business
- Describe your customer service philosophy
- Share Testimonials you get from your customers
- Offer product tutorials, either for your product or other ones your customers use
- 3 things you love about the current state of your industry
- 3 things you wish you could change about the current state of your industry
- What will the future of your industry be like — and how should people prepare for it?
- What famous people have currently been associated with your industry lately?
- The 25 best online resources for people in your industry
- Review other blogs related to your industry
- Review an online magazine related to your industry
- Review print publications related to your industry
- Debunk the top myths that are currently floating around about your industry
- Go to a trade fair or conference and then write reports about it
- Take a stand on a controversial issue related to your industry
- Identify the most prominent experts in your industry, explain why they’re famous or important
- Disagree with a well-known authority in your industry and list reasons why they’re wrong
- Post about the best things you’ve read online in the past week (related to your industry)
- Answer FAQs you get from your customers
- Admit mistakes! If you’ve done something wrong in the course of building your business, share that information and explain how you dealt with it. People love learning from others’ mistakes
- Create a list of “best practices” for businesses in your industry
- Write a blog comparing what your industry is like now to what it was 20 or 30 years ago
- Post a “Test Your Knowledge” quiz and give readers a chance to interact
- Make a list of “must-have” free resources your audience will appreciate
- Ask a question of your followers on Twitter and then blog about the best answers you got
- Sign up for Google Alerts on topics related to your industry — then blog about breaking news stories
- Find out which of your blog posts is most popular, then blog about it
- Get involved in a discussion on another blog or forum and then write up a summary about it on your own blog
- Post weekly or monthly wrap-ups about what you accomplished with your business
- Offer a case study of how someone has successfully used your product or solved a common problem
- Run a poll on a controversial issue and then discuss the results
- Interview key people in your industry
- Reveal a generally unknown secret in your industry
- Create a list of books everyone in your industry should read
- Run a contest, offering a free product sample or service for the winner. Then ask them to comment about what they thought of it — and make that its own blog post as well
- Make a list of 42 blogging ideas specifically for your industry
The above will help you — whether you want to start a business blog, or you already understand the value of having a blog on your site but just don’t know what to write about, or how to get started.
As the authors who compiled the above tips state, it’s important to remember that when you write content for a business blog, you have to provide VALUE to your readers. If you offer them useful, interesting information they will love you for it, and when the time comes to make a purchasing decision, you will be the first one they will think of turning to for more information.
Where To Get Lots More Ideas For Your Business Blog
If the above is not enough to get you inspired or motivated, subscribe to our “How To Grow Your Business Faster Online With A WordPress Blog” mini e-course and business blogging tips, where we share with you lots of useful ideas for growing your business and engaging your visitors online.
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